How to use a lavalier microphone when shooting a marketing video
If your marketing video features a sit-down interview or a (mostly) stationary speaker, one mic makes the perfect accessory for your subject’s business attire: the lavalier microphone. This clip-on mic attaches easily to a tie or collar or lapel for close-up sound with hands-free operation. Placing the mic properly is important for the best sound quality.
The lavalier (or “lav” or body mic) is a popular choice for segments featuring “talking heads.” Roughly the size of a paper clip, and sporting a small clip, it can be attached close to the subject’s mouth to produce clear, uniform sound without picking up background noise.
You can make the lavalier invisible by nestling it among the subject’s clothing and then easily shoot on your own, without other crew members present. If you’re traveling and have your camera and lavalier with you, you can easily set up a professional-looking — and professional-sounding — interview. The lavalier truly makes for a pocket-size video studio.
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